New recipes

Lululemon Has a Summer Lager with Vancouver’s Stanley Park Brewery

Lululemon Has a Summer Lager with Vancouver’s Stanley Park Brewery


We are searching data for your request:

Forums and discussions:
Manuals and reference books:
Data from registers:
Wait the end of the search in all databases.
Upon completion, a link will appear to access the found materials.

Could beer be the new post-workout drink?

The beer collaboration between Lululemon and Stanley Park Brewery is called Curiosity Lager.

Lululemon Athletica may be known for their running and yoga gear, but the activewear line is teaming up with Stanley Park Brewery in Vancouver, Canada, to create a craft beer called Curiosity Lager.

Doug Devlin, director of marketing for Stanley Park Brewing, told CBC News that Lululemon wants to reach out to the male beer-drinking crowd. “Just because you're a yogi doesn't mean you won't have an occasion for beer, and we're certainly interested in talking to that crowd,” Devlin said.

The beer is described as a “crisp, bold session lager” with 4.6 percent alcohol. Customers can find it at stores in British Columbia and Alberta.

Just 88,000 cans will be made, and they’ll only be available this summer.

Last year, Lululemon, which is also based in Vancouver, worked with Stanley Park to make a beer for the Seawheeze Half Marathon. Looks like yoga and beer can coexist after all.


Lululemon stretches product assortment to include beer

There’s something new brewing over at Lululemon.

The retailer has partnered with another Vancouver-based business, Stanley Park Brewing, to create a co-branded beer called Curiosity Lager.

While the two companies may make for an unlikely match, this is actually the second time they’ve partnered. Last summer Lululemon and Stanley Park created a collaborative brew called the Sunset Strawberry Wit.

The beer was sold exclusively at the SeaWheeze Sunset Festival – the after-party to its annual half marathon.

For its second foray into the beer business, the retailer decided to push the brand extension further by getting it into stores. Curiosity Lager is now available in 400 liquor stores across B.C. and Alberta, with a run of 80,000 cans that will be available through the autumn months.

As for the beer itself, the company described it as a crisp, bold beer flavoured with lemon drop hops.

The beer’s creation was headed by Travis McKenzie, global events manager at Lululemon, who said in a statement, the company is taking its move into the liquor business “one day (and can) at a time.”

“This collaboration is a limited release for 2015, but you never know what we’ll be ‘cheers-ing’ to in 2016,” he said.


Limited Edition Lululemon Beer Only Available this Summer

Vancouver-based brand Lululemon may be better known for its yoga pants, but this summer the company has announced that it will be teaming up with Stanley Park Brewing to release a new, limited-edition craft beer!

The beer, named Curiosity Lager, will give partial proceeds from all sales to benefit the Stanley Park Ecology Society. There will only be 88,000 cans of the new Lululemon beer made, so it could become a collector’s item pretty quickly.

Why is a yoga-wear company getting into the beer business, you may ask? Well, there isn’t really a good answer for that, but this beer release is coinciding with the extremely-popular Seawheeze half marathon that will be taking place on August 15, 2015. The runners won’t be drinking the beer during the race, but cans will be served at the after party Sunset Festival that also happens to feature a huge yoga class and live music.

Image courtesy of Stanley Park Brewery

If you missed out registering for the Seawheeze Half Marathon (which is likely, as the run sold out in mere minutes), and you don’t plan on checking out the Sunset Festival, you’ll still be able to pick up the beer as a limited release in private liquor stores in both BC and Alberta.

Rumour has it that this beer makes you more bendy.

So is it any good? You can be the judge of that! The Curiosity Lager is described as having hints of lemon-drop and Chinook hops, very intriguing. The taste of the beer was developed by the Stanley Park Brewmasters after getting together after a hot and sweaty run on the seawall.

Curiosity Lager is available as a 500ml Tall Can at select private liquor stores in BC and Alberta until the supply runs out. If you’re a beer aficionado, you can check out all the little details about the beer on this website.

Relaxing on Kits Beach after doing some outdoor yoga with a Lululemon Curiosity Lager in hand, could you get any more Vancouver than that?


Lululemon-branded beer hits the shelves in B.C. and Alberta

Athletic-wear maker Lululemon Athletica Inc. (NASDAQ:LULU) has brewed up something different.

Stanley Park Brewing launched a specialty beverage called Curiosity Lager July 20. The product has Lululemon branding and is being called a “SeaWheeze Release,” referring to Lululemon’s SeaWheeze half-marathon and yoga festival taking place August 14 and 15 at Stanley Park’s Brockton Oval.

“We wondered what would happen if Stanley Park Brewing teamed up with fellow Vancouverites Lululemon Athletica,” Stanley Park said in a release.

“We share a deep sense of pride and connection to Stanley Park, our hometown forest-in-the-city, and unbridled enthusiasm for a cold beer after an invigorating run on the Seawall.”

Stanley Park brewmaster Todd Fowler developed the recipe, which is a craft lager with 4.6% alcohol content and a citrus aroma. Lululemon designed the branding, with Stanley Park’s input.

The product is available in individual tall 500ml cans in British Columbia and Alberta. As well, the beer will be available at SeaWheeze.


Lululemon's Buzz Worthy News

Limited-edition activewear collaborations are now pretty common—think NikeLab x Sacai and Sweaty Betty x Richard Nicoll. But lululemon is looking to change the game with their latest collab that's focused more on fermentation than fabric.

The Vancouver-based brand created a special edition lager called Curiosity in partnership with local brewery Stanley Park Brewing that will be sold for a limited time in British Columbia and Alberta. Runners participating in its sold-out SeaWheeze Half Marathon and Sunset Festival will be able to try the brew in August.

Those lucky enough to get their hands on one of the 500 ml cans—decorated with an iconic vista of Stanley Park, the venue for the brand's Sunset Festival—can look forward to a crisp, clean taste with a lemon-citrus kick (from the Lemondrop Hops the beer is made with!).

The cold brew sounds like the perfect way to celebrate after crushing a half-marathon along Vancouver’s beautiful seawall. Plus, it has been debated that beer might be an effective, post-run recovery drink. Now if only those cans could make their way to the States so we could give it a swig for ourselves.


Lululemon, Stanley Park and other bizarre beer collaborations

In case you somehow missed the news, here it is again: Lululemon Athletica is launching its own branded beer in collaboration with Stanley Park Brewing.

Lulu’s limited edition Curiosity Lager – which will be available in liquor stores soon, if not by the time you’re reading this – makes perfect sense and yet, somehow, makes absolutely no sense at all. It makes total sense because there aren’t many lifestyle brands that could ram craft beer down the throats of folks currently unacquainted with it. Certainly, there’s no better brand to promote Vancouver craft beer, even if the brewery receiving all the international coverage is Stanley Park.

Yet, this makes absolutely no sense because, fitness and beer are antithetical. Especially when paired together. Trying seal pose with a belly full of ale? I wouldn’t recommend it.

People who enjoy “doing fitness” or whatever also enjoy drinking beer, but this is a weird choice for a brand that has created a lineup of products that fit a very specific ideal of fitness-as-fashion. The idea of stuffing that $175 gym bag full of Curiosity Lager is curious indeed.

Of course, this is hardly the first bizarre beer partnership in history. As craft beer gains momentum, businesses of all sorts are finding ways to attach their brands to the trend. Here are a few of the weirdest that I’ve stumbled on.

Rogue and Voodoo Doughnuts

Rogue Ales has teamed up with the Portland’s beloved doughnut maker for several collaborations that, on paper, seem truly revolting. These beers include a Bacon Maple Ale a Pretzel, Raspberry & Chocolate Ale and a Chocolate, Peanut Butter and Banana Ale. The weird thing is, while these ingredients seem wretched in beer form, they sound stupendous in doughnut form. Weird stuff. I’ll take three (doughnuts).

Rogue and Sriracha Hot Sauce

Those wacky cranks at Rogue certainly know how to make a man grimace. Here’s another collaboration with another food manufacturer only a crazy person would ever consider adding to beer – this time with California’s beloved hot sauce maker Sriracha, which tastes good atop a stir fry and literally nothing else. And yet, Rogue used said hot sauce in its Hot Stout Beer, made with real hot chili sauce. I haven’t tried it, and probably never will. OK, maybe I will.

Cigar City Brewing and GWAR

There have been several American craft-and-heavy-metal collaborations in recent years, but the best (on paper) is Florida-based Cigar City’s line of GWAR Beers, made in collaboration with shock metal weirdoes GWAR, who if you’re unaware, dress in grotesque alien costumes and sing about poop and violence. Together, they’ve made three beers: GWAR B-Q 2013, Killsner and Impales Ale, all of which are perfect titles I wish I had made up.

Vans and Coors Light

This isn’t so much a beer collaboration as a shoe collaboration from 1990. It’s noteworthy for how ugly these shoes are. Basically, these were basic Vans “Off the Wall” brand shoes, with the Coors Light logo etched on the shoe’s every inch. It was a hopelessly unhip attempt by a corporation to appeal to the hip skater culture emerging at that time.

Even more embarrassing were the ads, one of which that featured a picture of these shoes on a rack in a refrigerator and these words written across the top: “Cool Shoes.” Of course, with hipster irony in full bloom, these shoes are actually pretty cool now if you can find them, what with Coors Light being so lame and all.

Elysian and Sub Pop

This isn’t actually that weird. It’s actually really cool, especially if like me, you grew up loving Nirvana and Screaming Trees and other early-‘90s grunge bands signed to the seminal Seattle-based indie label, Sub Pop. Back in 2008, they teamed up with Elysian for the label’s 20th anniversary for Loser, American Pale Ale. The beer label and six-pack artwork featured the Cobain-referencing tag line “Corporate beer still sucks” – a line with added weight now that Elysian is owned by Anheuser-Busch and is now technically “corporate beer.”

Hanson and…Hanson

This isn’t really a collaboration, but it’s still weird. And a little sad. The Brothers Hanson have created their own beer company, the Tulsa-based, and aptly named, Hanson Brothers Beer Company. Their flagship beer is Mmmhops Pale Ale, and billed “From the guys that invented ‘Mmmbop’” as though this is somehow a selling feature.


Lululemon x Stanley Park Brewing: Curiosity Lager Review

Lululemon and Stanley Park Brewing collaborated to create the limited edition Curiosity Lager just in time for the 2015 SeaWheeze Half Marathon and Sunset Festival in Stanley Park. It comes in 500ml cans and 4.6% alcohol.

I’ve never done a half marathon and I’m not likely to start, getting it at the SeaWheeze Half Marathon wasn’t an option. Luckily, beer-drinkers can get this at public and private liquor stores in Alberta and B.C.

There are only 80,000 cans that will be available through the Fall, so who knows, maybe one day it will be a collectors item.

I went to the BC Liquor Store and got this all access pack of 8 Stanley Park beers for $17.

Not too bad since I wanted to try their other beers a well. For this review, I will stick with the Curiosity Lager.

You can also purchase them in individual cans, but the store I went to didn’t have it.

When poured, it is clear, bright medium golden yellow colour to it. It is made with chinook and lemon drop hops, to give it its citus hop nose with a taste of bready malt, subtle fruit notes, and slight crisp and clean finish.

It pairs well with BBQ meats, rich seafood dishes, spicy Vietnamese or Thai.

The beer was ok, but it wouldn’t be my top pick of beer. I tried it out for curiosities sake. I much prefer lighter and fruity beers. Just a personal preference. I think if I had this with a spicy pepperoni pizza, I think it would taste amazing.


Fitness empire Lululemon launches a craft beer

There's the downward dog. And then there's the hair of the dog. And while it may seem that the only thing to connect yoga and beer is a loose, canine reference, the launch of a new craft beer from Lululemon and the popularity of brewery-hosted yoga classes are bringing two seemingly divergent interests closer together.

First up, Canadian yoga retailer Lululemon has teamed up with Vancouver's Stanley Park Brewing to launch a limited-edition craft beer called Curiosity Lager, made with chinook and lemon drop hops for a "crisp, cold beer."

The limited edition beer — only 88,000 cans will be produced — will be served at the 2015 SeaWheeze Sunset Festival and Half Marathon in August in Vancouver and line liquor store shelves across Canada later this month.

Another indication that yogis are major beer fans? Beer-fueled yoga sessions held at craft breweries, a trend that started out as a novelty a few years ago.

But as noted by specialist publications such as Yoga Journal, Women's Health, and recently ABCNews, in a bid to lure more novices into the practice, more and more instructors are turning breweries into yoga studios.

And what used to be monthly sessions are turning into weekly classes.

The tradeoff is mutual: Yogis and newbies alike attend, lured by the promise of a cold beer and tasting flights at the end of their class.

Sprawling breweries also offer instructors more space for their classes.

For local beermakers, weeknight yoga classes bring more people through their doors — and more people drinking their beer.


UPDATED: Lululemon launches craft beer and breweries are turning into yoga studios

There’s the downward dog. And then there’s the hair of the dog. And while it may seem that the only thing to connect yoga and beer is a loose, canine reference, the launch of a new craft beer from Lululemon and the popularity of brewery-hosted yoga classes are bringing two seemingly divergent interests closer together.

First up, Canadian yoga retailer Lululemon has teamed up with Vancouver’s Stanley Park Brewing to launch a limited-edition craft beer called Curiosity Lager, made with chinook and lemon drop hops for a “crisp, cold beer.”

The limited edition beer -- only 88,000 cans will be produced -- will be served at the 2015 SeaWheeze Sunset Festival and Half Marathon in August in Vancouver and line liquor store shelves across Canada later this month.

Another indication that yogis are major beer fans? Beer-fueled yoga sessions held at craft breweries, a trend that started out as a novelty a few years ago.

But as noted by specialist publications such as Yoga Journal, Women’s Health, and recently ABCNews, in a bid to lure more novices into the practice, more and more instructors are turning breweries into yoga studios.

And what used to be monthly sessions are turning into weekly classes.

The tradeoff is mutual: Yogis and newbies alike attend, lured by the promise of a cold beer and tasting flights at the end of their class.

Sprawling breweries also offer instructors more space for their classes.

For local beermakers, weeknight yoga classes bring more people through their doors -- and more people drinking their beer.

Brewery yoga classes are being held regularly across the US, from California, Colorado, South Carolina, Texas and New York.

A quick Google search, for instance, yields results that include Bendy Brewski Yoga in South Carolina, whose tag line is “Yoga for beer lovers." Classes are held at no less than four different local breweries across Charleston.

Brewsanas.com also partners with local breweries across Denver, Colorado to host yoga classes, as does Hoppy Yoga for San Diego.

Meanwhile, vineyards have also become popular for yogis seeking zen and fresh air while they stretch.

Penns Woods Winery in Eddystone, Pa, for instance, offers classes against the backdrop of vineyards in the summer.

Senate Republicans block commission to study Capitol riot of Jan. 6

Senate Republicans blocked a bipartisan commission to study the Jan. 6 Capitol riot as the vote fell short of the 60 votes needed to advance the bill.

Crash leaves six people injured on State Avenue in Kansas City, Kansas

Two of the six injured victims in Monday’s crash had to be extricated from their vehicles. All were hospitalized.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Belgian ambassador loses South Korea posting after wife slaps worker

The wife of Belgium's ambassador to South Korea is seen slapping a shop worker in CCTV footage.

Texas' GOP lieutenant governor suggests Republicans only have themselves to blame for Democrats killing election bill

Texas' GOP lieutenant governor suggests Republicans only have themselves to blame for Democrats killing election bill

Will Mayim Bialik be ‘Jeopardy!’ host? Meet the ‘Big Bang’ star with neuroscience degree

She called hosting “Jeopardy!” one of the most iconic things she will do in her career.

Alex Salmond: Prince William should follow Queen’s example and stay out of independence debate

Alex Salmond has accused the Duke of Cambridge of displaying "poor judgment" by meeting Gordon Brown in Scotland last week and urged the Royal Family to stay out of the independence debate. The former First Minister said it would be "extraordinarily foolish" for the monarchy to get dragged into the row over Scottish separation and questioned "what on earth Prince William thought he was doing" by meeting Mr Brown. He said royals should beware "unscrupulous Unionist desperation" to use them for political ends and urged them to follow the Queen's "very wise" example to "keep the monarchy over and above politics". The Duke and Duchess of Cambridge met Mr Brown and his wife Sarah after the former Labour Prime Minister relaunched his Our Scottish Future think tank as a pro-Union campaign movement. Kensington Palace later confirmed the royal couple had listened to differing political views during their week-long tour, which was said to be part of a charm offensive to turn Scots away from independence. Nicola Sturgeon has unveiled plans for another separation vote by the end of 2023, after the immediate Covid crisis has passed but while Scotland is still recovering from the pandemic. But, in a video message to supporters of his Alba Party, Mr Salmond it would be "infinitely better" for his former protegee to "seize the moment and strike while the iron is hot". He claimed the Tories "are surprised that they are not already facing a renewed constitutional challenge" after the SNP clearly won the Holyrood election but fell one seat short of a majority. The Alba Party failed to win a single seat. The Duke and Duchess of Cambridge, who are known in Scotland as the Earl and Countess of Strathearn, met Mr Brown and his wife in an unpublicised meeting at the Palace of Holyroodhouse in Edinburgh last Thursday.

Hernández: Clippers flip the script on Mavericks, and it might be a done deal

Kawhi Leonard and Paul George lead the Clippers to a Game 4 defeat of the Mavericks, and the series is looking like it could be over.


Lululemon Partners With Craft Beer for New Trend

The limited edition beer — only 88,000 cans will be produced — will be served at the 2015 SeaWheeze Sunset Festival and Half Marathon in August in Vancouver and line liquor store shelves across Canada later this month.

Another indication that yogis are major beer fans? Beer-fueled yoga sessions held at craft breweries, a trend that started out as a novelty a few years ago.

Brewsanas.com is a website that partners with yoga classes and breweries across the country. There is even a class called “Hoppy Yoga for San Diego.”

We didn’t find any events for our area on Brewsanas but we did find this on Facebook taking place in East Nashville. However, we couldn’t find any in Williamson County. Let us know if you see any Yoga and Beer classes taking place.

Tonight is our monthly Guys' Nite! Come for 6 pm yoga with Tony and the $5 class includes a beer afterwards at Fat Bottom. Girls who bring or come with a guy get the same deal. Yes!

Posted by Hot Yoga of East Nashville on Thursday, June 11, 2015


Lululemon launches limited-edition craft beer, the Curiosity Lager

There’s the downward dog. And then there’s the hair of the dog. And while it may seem that the only thing to connect yoga and beer is a loose, canine reference, the launch of a new craft beer from Lululemon and the popularity of brewery-hosted yoga classes are bringing two seemingly divergent interests closer together.

First up, Canadian yoga retailer Lululemon has teamed up with Vancouver’s Stanley Park Brewing to launch a limited-edition craft beer called Curiosity Lager, made with chinook and lemon drop hops for a “crisp, cold beer.”

The limited edition beer -- only 88,000 cans will be produced -- will be served at the 2015 SeaWheeze Sunset Festival and Half Marathon in August in Vancouver and line liquor store shelves across Canada later this month.

Another indication that yogis are major beer fans? Beer-fueled yoga sessions held at craft breweries, a trend that started out as a novelty a few years ago.

But as noted by specialist publications such as Yoga Journal, Women’s Health, and recently ABCNews, in a bid to lure more novices into the practice, more and more instructors are turning breweries into yoga studios.

And what used to be monthly sessions are turning into weekly classes.

The tradeoff is mutual: Yogis and newbies alike attend, lured by the promise of a cold beer and tasting flights at the end of their class.

Sprawling breweries also offer instructors more space for their classes.

For local beermakers, weeknight yoga classes bring more people through their doors -- and more people drinking their beer.

Brewery yoga classes are being held regularly across the US, from California, Colorado, South Carolina, Texas and New York.

A quick Google search, for instance, yields results that include Bendy Brewski Yoga in South Carolina, whose tag line is “Yoga for beer lovers." Classes are held at no less than four different local breweries across Charleston.

Brewsanas.com also partners with local breweries across Denver, Colorado to host yoga classes, as does Hoppy Yoga for San Diego.

Meanwhile, vineyards have also become popular for yogis seeking zen and fresh air while they stretch.

Penns Woods Winery in Eddystone, Pa, for instance, offers classes against the backdrop of vineyards in the summer.

Lululemon has released their own craft beer 'Curiosity Lager.' (©2015 INSTAGRAM)


Watch the video: Walking the Lost Lagoon Stanley Park Vancouver,. (January 2023).