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Chipotle Faked Its Twitter Hack


Apparently all of these 'hacked' tweets were intentional.

Last weekend, Chipotle's Twitter account seemed to have an existential breakdown, where it tweeted random things like "Please Twitter end Twitter" and "Do I have a Tweet?" Most of us chalked it up to some weird social media usage, a hack, or somebody losing their job because they let their grandmother play with their phone, but it turns out, that was all on purpose. Because they really need attention, it turns out.

Mashable reports that the brand has fessed up to faking their Twitter meltdown, all to celebrate its 20th anniversary. The concept of the celebration included a 20-day-long treasure hunt called "Adventurito," with 20 days of puzzles, and all the tweets were meant to tie into Sunday's puzzle about what Chipotle uses to make their guacamole.

"We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that," Chris Arnold, a Chipotle representative, told Mashable. "It was definitely thought-out: We didn't want it to be harmful or hateful or controversial."

And talk people did, but more in a bewildered way. But Arnold claims that Chipotle's Twitter account had 4,000 new followers the day of the crazy "hacked" tweets, while normally it only adds 250 followers a day. In fact, those hacked tweets have been retweeted some 12,000 times (a favorite being, "Please Twitter end Twitter.")

The stunt has been deemed so successful, the brand might just make shirts out of the most infamous lines. We personally like "Mittesn13 password leave."


Chipotle apologises for offensive tweets, says account was hacked

Fast-food restaurant chain Chipotle was forced to apologise after its Twitter account was used to post racist, homophobic and anti-government tweets on Sunday morning.

The attack, which occurred just after 1am ET, saw the the company’s profile picture changed from its usual pepper logo to a swastika. The profile description was also altered to read:

The official Twitter account of @TUGFeds and @TheCeltic666

Both of those accounts have subsequently been suspended by Twitter.

After regaining control of its errant @ChipotleTweets account, the company said sorry to its followers:

We apologize for the very offensive messages sent out from our account earlier tonight. We were unfortunately hijacked temporarily. -Joe

Screenshots captured by Time before the account was reclaimed show some of the offensive tweets, which include anti-establishment messages such as:

F*CK THE GOVERNMENT AND FBI, UR ALL FRAUDS THAT LINE UR POCKETS HAHAHAHA LOSERS, F*CK YOU ALL

In a continuation of the political theme, the attacker also suggested Chipotle was “in full support of the Nazi party” and directed a racial slur at President Obama.

In an official statement, Chipotle’s communications director Chris Arnold said:

Our Twitter account was hijacked overnight for about two hours during which a series of offensive tweets was posted to the account.

We apologise for the nature of the posts that were made during that time, and we are now conducting an investigation to try to determine what happened and who might have been involved.

While the motive for the hack is unclear, it is possible that the attackers were acting out of a sense of irony after Chipotle itself seemingly orchestrated a fake Twitter account hack in 2013 – as part of a 20th anniversary publicity campaign.

A series of tweets from the company at first appeared to be random and nonsensical until it later became clear that they contained a list of ingredients for its guacamole recipe. Speaking at the time, Arnold told Mashable that:

We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that.

It was definitely thought out: We didn't want it to be harmful or hateful or controversial.

The Mexican food chain isn’t the first Twitter account to be hacked this year – in January US pop star Taylor Swift had her account taken over for a short while as an attacker pushed out tweets promoting two other Twitter accounts that were themselves quickly suspended.

As John Zorabedian noted at the time, the best way to protect your own social media accounts from befalling a similar fate is to employ two-factor authentication where available.

Doing so adds an additional layer of security, requiring a would-be attacker to not only circumnavigate your password but also an additional identifying factor, such as a code sent to your phone via SMS.

And, of course, it’s really important to make sure you use strong, unique passwords for every single one of your online accounts. If you’re not sure what makes a password “strong”, then watch our video on how to pick a proper password.

Follow @NakedSecurity on Twitter for the latest computer security news.

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Someone Please Actually Hack Chipotle’s Twitter Account

For whatever reason, this week has felt particularly long. It might be some astrological reason like Mercury in retrograde. Or it might just be the emotions that are a package deal with being a woman at the end of any month.

Or it might be that burrito haven Chipotle fake-hacked its Twitter account on Sunday, and the stunt has left a bad taste in my mouth.

Brands who stage fake hackings as an attempt to #winthemoment, does the world really need more Internet mistrust post-NSA PRISM?

Is fake hacking really something you’d like to have forever associated with your brand? Do you really want Pete Cashmore sopping up pageviews debunking your lame attempt at garnering publicity?

For that matter, is using twelve people to “position” a tweet really the best use of your precious time left on the planet? I mean, doing anything on Twitter nowadays is lauded as being cool and fresh. Even if the content itself is not cool and fresh. We’re on to you, Oreo.

The only reason I’m bringing this up is because the world is in the middle of an economic Cold War: On one side, over a billion people who make less than $1.25 per day on the other, a class of overprivileged digital natives like myself who get paid to spend their lives on Twitter, Facebook and Instagram, thinking up new ways to “go viral.””What if we faked a hack …?!”

The only way this will end is with my head on a spike. Let them snap chats!


Chipotle Admits Its Weird Twitter Was a Marketing Stunt

Everything is a lie: Chipotle has admitted that whole Twitter hacking thing was a stunt to celebrate their 20th anniversary. (On Sunday, the burrito chain let loose a string of bizarre, vague tweets outside of their normal realm of cheery PR nonsense.) And according to Mashable, it worked: Chipotle got about 4,000 new followers the day of the stunt, as opposed to their usually 250. Hope you're ready for every single restaurant chain in the universe to pull the same thing.

The clues were there. The tweets referred Arvada, Colorado, which is a suburb of Denver and the home to Chipotle's corporate headquarters. They also brought up guacamole ingredients, which was apparently tied into some 20th anniversary game thing called : Chipotle rep Chris Arnold told Mashable it "was intended to tie into Sunday's puzzle about the ingredients Chipotle uses to make guacamole." Sure, why not.

Anyway, Chipotle is pretty pleased with itself and, because there's never enough of a good thing, they might even start selling t-shirts that say "Please Twitter end Twitter." Please Chipotle end Chipotle.


Chipotle stages bogus Twitter hack for promotional campaign

The fast-food restaurant comes clean after posting a bizarre string of tweets that were thought to be done by hackers. "This is far more hoax than hack," Chipotle says.

/>Some of the tweets Chipotle posted on Sunday under the guise of being hacked. Screenshot by Dara Kerr/CNET

When fast-food chain Chipotle sent out a series of confusing and nonsensical tweets Sunday, it was clear the company's Twitter account had been hacked.

In fact, the chain even sent out a final tweet at the end of the day saying, "Sorry all. We had a little problem with our account. But everything is back on track now!"

However, it seemed strange when no hackers stepped forward to claim responsibility for working to topple the restaurant's Twitter feed. But it turns out that was because it was Chipotle itself that staged the hack.

That's right, the entire hack was a publicity stunt in order to "spark conversation," Chipotle spokesman Chris Arnold told CNET.

"The idea was to do something with our social media that would get people talking and that would fit well within the context of the 20th anniversary that we are doing," Arnold said. "This is far more hoax than hack."

For its 20th anniversary, the chain has been conducting a promotional online scavenger hunt called "Adventurrito," where participants are supposed to solve puzzles every day for 20 days. Those who succeed get a year's worth of free burritos, and some of those winners are eligible to compete in a grand prize puzzle to win free burritos for 20 years. More than 300,000 people are registered for the promotional game.

The confusing tweets posted on Chipotle's Twitter feed Sunday were peppered with clues to help users to solve the day's puzzle.

"What we were saying with the supposed hacked comments was essentially a bunch of gibberish," Arnold told CNET. "But, it also allowed us to reveal the content for that clue, which was a recipe for guacamole."

So, those tweets that mention avocado, lime, salt, and onions seem to make a lot more sense now.

Arnold said the company hasn't experienced negative backlash from staging the fake hack in fact, he said it has received a lot of positive feedback, while also gaining a boatload of new followers.

Typically, the company gets between 250 and 300 new Twitter followers in a day, but after the bogus hack it gained more than 4,000 new followers. The tweets were also widely shared. Normally, Chipotle tweets are retweeted about 75 times, but those on Sunday were retweeted roughly 12,000 times.

"People were onto this pretty early on," Arnold said. "It was really intended to spark conversation and it did that in a way that was fun and playful and not mean-spirited."


How to alienate your Twitter followers: Chipotle’s staged hack falls flat

Chipotle is quickly learning the cost of a social media stunt gone awry.

On Sunday, the burrito chain sent out cryptic messages on Twitter, making it look like the account had been hacked. The tweets were largely gibberish, such as “Do I have a tweet?”

That prompted Twitter users to ask whether the person running Chipotle’s account was a hacker, inebriated or both. But after confirming that it had faked the attack, the company spent much of Thursday defending itself.


(Screengrab by Hayley Tsukayama/Screengrab by Hayley Tsukayama)

Getting creative is a good thing, but there is a certain art to playing around with your social media followers, said Peter LaMotte, an analyst with the Washington-based strategic communications firm Levick. Stunts like this, which put a brand’s biggest fans at the butt of a joke, hardly ever go over well.

“The cardinal rules of social media are transparency and trust building,” he said. “It is sophomoric and it is dangerous to play with the trust and transparency of your followers and your customer base,” he said.

The negative reaction to Chipotle’s ploy highlights just how difficult it can be for brands to navigate the social media world. Creative stunts can get companies a lot of good exposure. For example, Oreo got a lot of good buzz when it rushed a Twitter ad to its account encouraging snackers to “dunk in the dark” for a power outage during the Super Bowl. But companies have to walk a fine line to make sure their gimmicks are noticeable without turning off the consumers they’re trying to reach, social media experts say.

The Twitter stunt isn’t unprecedented, and the notoriety of a hack can be a good way to grab attention. After Burger King and Jeep saw their accounts breached by real hackers earlier this year, rubberneckers started following those companies in droves.

Chipotle spokesman Chris Arnold said the company never intended to upset people and denied that the fake hack was simply a ploy to grab followers. “We apologize if anyone felt misled by this or didn’t like how the promotion was handled,” Arnold said.

The messages, he said, were meant to be clues for the company’s “Adventurrito” treasure hunt promotion, in honor of its 20th anniversary.


(Screengrab by Hayley Tsukayama/Screengrab by Hayley Tsukayama)

Overall, however, the strange tweets seem to have worked for Chipotle. The chain saw a 4,000-follower bump on the day of the fake hack and, despite the uproar, its official account still has more followers now than it did before the stunt.

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This is how Chipotle makes its tortilla chips

With less people going out to eat during the pandemic, restaurants have had to find creative ways to connect with customers. Chipotle, for example, has taken to social media to share everything from recipes to menu hacks for fans spending more time cooking at home.

On Tuesday, the chain shared exactly how it makes its tortilla chips — and the process, perhaps unsurprisingly, couldn't be simpler.

Since early on in the pandemic, Chipotle has been spilling the secrets to some of their fan-favorite dishes —and the response has been enthusiastic. In April, the fast-casual chain shared a tutorial on how to make its famous guacamole, hosted by executive chef Chad Brauze, on Instagram. And in the following months, it shared recipe process videos on TikTok for its Corn Salsa and Cilantro-Lime White Rice.

The latest recipe Chipotle shared is its classic tortilla chips, the salty, lime-spiked vehicle for everything from salsa to guacamole to queso. Here's how to make 'em:

  1. Cut up corn tortillas into triangles.
  2. Fry the tortilla pieces in hot oil for 50 seconds.
  3. Toss the chips in a mixing bowl with a liberal squeeze of lime and sprinkle of salt. Toss again!
  4. Finish with more lime and more salt.
  5. Portion out the chips — and dig in!

The TikTok video, which is narrated by someone constantly crunching on chips, has amassed over 100,000 likes and over 1,200 comments in the two days since being posted.

Hopefully there are more recipe tutorials to come. Perhaps the newly resurrected carne asada?

Aly Walansky is a New York City-based food and lifestyle writer with nearly two decades of writing experience for various digital publications. She's focused on the latest in dining trends and budget meal-planning tips.


The 14 Most Genius Ordering Hacks At Chipotle

True Chipotle fans don't care about forking over extra cash for guac or spending their entire "going out" budget on lunch there. But even the most dedicated Tex-Mex fans should know the shortcuts to saving cash and getting more burrito for their buck. Here are the best of the Chipotle ordering pro-tips on the internet:

1. Order a bowl, double everything, and get tortillas on the side.

Voila&mdashyou've instantly got two burritos for the price of one.

2. Don't ask for double anything until the first scoop is added.

3. Turn the kids' taco into DIY nachos.

4. Always get taco shells on the side.

More fillings, less soggy mess.

5. Two proteins are always better than one.

Asking for half and half gets you more than normal.

6. Give your burrito some TLC.

Sick of getting a bite of all rice? Ask your server to mix things up a little bit before rolling it.

7. Stretch your burrito bowl over two salads.

8. Score free guac one of two ways.

Either order a veggie burrito, bowl, or tacos&mdashor go during busy hours and hope they forget.

9. Skip the insanely long line.

Your local Chipotle is likely always mobbed during lunch time. Order ahead and pass everyone to the register.

10. If you're strapped for cash, stick to the essentials.

Protein-rich beans and irresistible cheese&mdashit's all you need.

11. Take advantage of gift card promotions.

Chipotle often offers a "buy a gift card, get a free burrito" deal. And you can always keep the gift card for future dinners food babies.

12. Keep it super simple.

Burritos with fewer ingredients don't cost as much and their souped-up counterparts.

13. Double up your tacos.

Sides of cheese and flour tortillas are on the house, yo.

14. Skip the chips.

Ask for hard taco shells on the side&mdashthey're free!&mdashand break them up into "chips."

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This is how Chipotle makes its guacamole

Chipotle’s guacamole has always held something of a cult-like status among fans of the Mexican burrito chain due in large part to the fact that — yeah, we know! — guac is extra.

While many copycat recipes have littered the internet for years, on Friday, the chain's culinary director took to Instagram to show the world exactly how the restaurant's signature creamy dip is made.

extra at home.

A post shared by Chipotle Delivers (@chipotle) on Apr 23, 2020 at 6:11pm PDT

On Thursday, Chad Brauze, an executive chef for Chipotle, posted a video to chain's official Instagram account in which he shares the chain's signature guacamole recipe and provides a very thorough demonstration on how to do it. The recipe is simple and basic, which is probably why so many find it irresistible.

Unlike fake versions which have included add-ins like garlic or tomatoes, Chipotle's guac uses just six ingredients: avocados, lime juice, cilantro, red onion, jalapeño and kosher salt.

One surprising pro tip to achieving that extra-smooth consistency with a few delightful chunks? Brauze uses a large metal whisk, instead of a fork or spoon, to help break up the avocado halves.

Chipotle Guac Recipe, a thread

Ingredients:
2 ripe Hass avocados
2 tsp lime juice
2 tbsp cilantro (chopped)
1/4 cup red onion (diced)
1/2 jalapeño including seeds (diced)
1/4 tsp kosher salt

— Chipotle (@ChipotleTweets) April 23, 2020

This isn't the first time the chain has shared the ingredients in its guac, but it is the first time the chain has posted a video tutorial showcasing how to make it. The demo is very in tune with the self-quarantine era, in which many chefs, celebrities and wannabe chefs, are taking to social media to share what they've been cooking at home.

Chipotle is the latest eatery to share a signature recipe with people staying at home amid the coronavirus pandemic. Earlier this week, Ikea released a version of its Swedish meatballs with a cream sauce. Disney has also been sharing popular recipes from its parks, including Cookie Fries and churros.


Is there a Chipotle Secret Menu? The answer to this question is not an easy one, it's both a yes and a no. Officially, Chipotle's Communications Director, Chris Arnold, says that many of these items are neither in an employee's training manual nor the company system. However, Chipotle has a company culture that trains each employee to make what people ask them to make. Mr. Arnold said that "if it's something we can do, we'll do it." The takeaway is that, while officially the secret menu is not sponsored, you can successfully order off the Chipotle Secret Menu that #HackTheMenu has spilled the beans on.

Be Kind to the Server: As stated above, it is not an employee's job to know each of these orders. Although, due to popularity and their own taste buds, they most likely know all of the secret menu items by heart. In the off chance that you do run into a Chipotle server that is unaware of your order, just stay calm and follow the steps we have provided in our "How to Order" feature. In our experience, the servers are happy to get a secret menu order as it provides a little bit of fun in their standard menu day. As Mr. Arnold said, all you need to do is tell them the secret! At #HackTheMenu we have your back, we want you to taste the secret tastes and will help you every step of the way, which includes all the secrets and information you need. So go out there and order with confidence, it's time for you to start enjoying what all of us have been enjoying for years, the Chipotle Secret Menu!

The Chipotle secret menu items are some unique combinations of existing Chipotle menu items. Well, for those of you who want to see pictures of the tasty Chipotle secret menu items, we've got you covered too. Try not to drool.


Watch the video: Chipotle Fakes Their Own Hack In Lamest Publicity Stunt Ever (January 2022).